Dr Nicolya Williams

View Original

How to be more visible using video

Are you feeling incredibly lost when it comes to a video marketing strategy ? You are not alone! Many entrepreneurs struggle to create video content that connects and converts.

I OVERSTAND where you're at. Just a little over 2 years ago I didn't even want to push the LIVE button and now I have an ever-growing YouTube Channel and I use Reels like they are going out of style.

This is because

1. I realized that social media is favoring video BIG TIME

2. I know this is an amazing way to connect deeply with my audience

3. I stopped letting fear lead me

Does that mean that video has always been easy?

NOT AT ALL! But I have learned that video doesn't have to be super scary or overwhelming. There are two important components to focus on if you want to effectively leverage the power of video and magnetize your audience.

1. Be consistent- the more you practice video the easy it gets. Notice I did not say that practice makes perfect. There is no such thing as a perfect video. The good news is that the more consistent you are with it the more confident and comfortable you become. When I go back and check my older videos I am always so amazed with how far I have come. This is all because I was consistent. So considering this what is a plan you can commit to. Is it one story per day, Is it one YouTube Video a week? Is it 3 reels per week? It is much better to be consistent than to try to over-commit and exhaust yourself. In addition, when you're consistent your audience can begin to trust you and trust is the foundation of conversions and sales.

2. Be Authentic- When you try to show up online as someone you're not you will exhaust yourself. I promise. Don't do it- you deserve better. Be yourself because your authenticity is your greatest asset. For me when I started going live I would try to make sure I looked perfect, that the lighting was perfect etc. It became a whole event just for a live video. Needless to say it was exhausting. One day I decided to go live, while doing an afternoon walk and I haven't looked back since. First off I was in my zone and had just had an intuitive download of what I wanted to share, second off my audience was super engaged. Lastly, it felt natural- not forced, not scary. It just felt good. This is because I gave myself permission to just be me.

This is what your audience is looking for. They are not searching for the social media facade version of who you are. They want the real authentic you. This is what video allows. Being on video shows the vulnerable side of you- Who you are, your mannerisms If you make a mistake how you respond, how you handle questions etc. This raw and real side that comes online creates a deep connection with your audience. One that is much harder to facilitate through text alone.

If you're ready to increase your income and impact and build an audience of people who are ready-to-whip-out-their-credit-card and enroll in your next offering, you’ve got to connect deeply with your audience video is the way to make it happen!

Video is highly effective and can help you create deeper connections with your audience much faster than text alone. Video lets you be vulnerable and certainly makes you more relatable.

As coaches and healers, it's imperative that we challenge ourselves and focus on being genuine–not just on getting the sale or not just posting to say we did. Nothing is more genuine than being real with the other humans you’re speaking to and fully engaging.

This is the very reason I created my newest training Leveraging The Power Of Video.

In this bundle you will learn how to:- Magnify your unique vibe as you confidently close more clients without burning out- Connect with and convert soulmate-level clients- Create a streamlined video strategy- How to keep your audience hooked while being true to yourself

Plus you will walk away with a real video content strategy, in-depth knowledge of all the (super-cool) features of each platform and learn how to fully leverage them

Be sure to grab your spot here.

Also if you act fast I have a bonus EFT tapping into confidence session you will get as well. You do not want to miss this!