How To Utilize Affiliate Marketing in Your Coaching Business
When it comes to private coaching, the market is in an excellent state of growth. What was once an already-budding market has been fortified by the world’s dependence on the internet for schooling, entertainment, and work. While more people have turned to the internet for one-on-one communication, one of the unfortunate side effects of coaching private clients is that your time is, ultimately, an income ceiling.
One of the key benefits of the internet is that with the right products, services, and marketing strategy, we’re able to separate our time from our income. For example, a shop can sell its wares at every hour of the day, without anyone needing to physically assist a customer (in most cases). However, with personal coaching, an income limit is naturally imposed by the number of hours per day the coach has to work. Even coaches who earn premium fees from their high-end clients will reach an income ceiling but that doesn’t mean that the coach’s time is the only way they can make it to a six-figure income.
Use Your Web Traffic to Make Money
Fortunately, there’s a convenient way to work around this issue: affiliate marketing. Known in the early days of the internet as one of the most lucrative ways to navigate the digital market, affiliate marketing allows anyone with the right audience to turn their web traffic into income, without needing to build, market, ship or manage their own product.
Affiliate marketing is the simple process of getting paid to promote a relevant product to an audience. For example, an online fitness coach could find a company that sells exercise equipment and make anywhere from five to twenty percent of the total sale price. Partner with someone who publishes digital products and your commission could be 50% of every sale. Business coaches can promote products and services, and life coaches can promote different tools, software and seminars that share revenue with anyone who can increase their sales numbers.
Why Affiliate Marketing Works
With affiliate marketing, there’s no need to manage product delivery or customer service: that’s the responsibility of the product’s parent company. By simply including your own custom link to the product, sales are tracked independently, and you’ll receive a cut of every sale that comes from your link.
However, don’t just start sending random offers to your email list or social followers. Your responsibility is to vet these offers and partners to be sure they are legit products that deliver what they promise. A sure way to kill your credibility is to promote an unscrupulous partner. What’s more is that this also allows for the development of a relationship between product creators and coaches. Over time, affiliates are often welcome to larger shares of profits, access to free services and free products from the companies they promote, and prizes from affiliate contests. These can sometimes even lead to long-term connections and pairing with the right company can even lead to popularity surges that increase the value of your private coaching sessions.
More importantly, with affiliate marketing, you’re never tied down to a single product. Having ownership of your own coaching service means that you’re free to test, accept, and reject the affiliate companies that fit well with your market’s needs. You can even connect to several companies and maximize the value of each by promoting multiple offers at the same time. You can even offer incentives for your viewers and clients for signing up through your affiliate links, allowing you to leverage your own services as a means to increase your affiliate conversions.
Though many means of digital income have faded or vanished from the public eye, there’s a reason that affiliate marketing has remained as one of the dominant ways to increase income. It’s a great idea for anyone that has access to a healthy amount of traffic, and private coaches would be wise to consider affiliate marketing as their new way to improve their income. With careful research, product comparison and implementation, a six-figure income is far more possible with affiliate marketing than by making your income one hour at a time.
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