How to get people to buy your course

Sometimes when it’s time to sell your course people will need an extra boost of motivation to move forward. Here are two strategies that you can incorporate to give people extra comfort when purchasing.

Offer a satisfaction guarantee

Also known as a refund policy (i.e. some courses give a 30 day back money guarantee) to your students is a great way to increase your course sales. It helps them to feel less like they are taking a risk and more like they are getting a great opportunity. It also conveys confidence because you wouldn’t offer a satisfaction guarantee unless you knew that very few (if any) of your students are going to unhappy with it.

Offer a payment plan

They’re going to be people who would love to participate in your course but may have some financial setbacks. Creating the option to have a payment plan allows you to reach people wherever they are. You can take it a step further and even consider having multiple payment plans depending upon what you’re comfortable with. For example if your course is $250. You could do a pay in full option of $250 or two payments of $150 or 7 payments of $50 (this is just an example).

Offer a bonus or a one on one call with you. I have found that giving something extra to my learners for them investing in themselves helps them to feel more inclined and more safe with investing. This lets them see that they are not the only ones investing in their growth but that you are invested as well.

If you're looking for more support on the developing and marketing of your course I would love to chat with you. Sign up for a totally FREE call where we can discuss how I can support you on creating a course without the overwhelm. Sign up for your call here:https://calendly.com/nicolyawilliams