How To Market Your Online Course
Do not wait until you launch your course to start marketing- that is too late! In fact, I challenge you to start preseeding now. When marketing your course there are three phases:
Pre-launch
The goal of the pre-launch marketing strategy is to generate and build some excitement around your launch so that when you finally do open the doors, your customers will be scrambling to click “buy.” This is also your readiness validation- to see who is ready for the program and entice them. You can also use this time to learn more about what they're interested in so when it's time to officially launch you know what will draw them in. I usually keep this stage around 30 days. I call it preseeding because you're laying the seeds, watering it, and allowing the plant to grow. You can also create a waitlist during this time too. A special note is to make those on the waitlist feel highly important, by giving them value while they're waiting (i.e. show a behind the scenes view of your course or give them a special coupon code for when the doors open).
Hard selling
This is a heavy part of the launch process. During this stage use social media to promote, share the value of the course. I suggest you be visible during this time. Create space for people to ask questions, use your Instagram stories, go live etc. This part of the launching should be around 7 days. Make sure you create a sense of urgency during this time as well. You can do this by adding a countdown timer or a special fast action bonus.
Post launch
This is after the doors close. During this time you will measure your impact, sustain buzz and conversation around your course- still highlighting your expertise. Also get reviews, feedback and testimonials so you can use those for your next launch and to highlight your course validation. This stage can last until your next launch ideally. The point is do NOT wait until the course is launched to start marketing!
If you're looking for tools to create and marketing your course without the overwhelm sign up for my FREE content course and coins training HERE: https://nicolyawilliams.com/content-course-coins/
