Press Release For Your Online Course

One of the best things you can do to promote your course is a press release which will help you to get published by famous agencies such as Fox News, ABC news etc.Journalists are always seeking intriguing stories to feature on their publication website. This takes the pressure off of them but also keeps their audience engaged. Basically if you can share your story and course in a great fashion it’s a great way to get yourself in front of a new audience.

WHAT MAKES A GREAT PRESS RELEASE?

To write a successful press release you have to be newsworthy this includes: 

• A captivating story about yourself

• • An intriguing course topic
  • A rare or prestigious award that you won

• A unique approach to promoting that makes you stand out
• Any special endorsement (especially if it’s from someone famous or well known)

• Relating your course to popular trends such as keto dieting being popular now. (Consider buzz words or hot topics)

BOOK PRESS RELEASE TEMPLATE

A press release for a book follows a typical formula

1. 1. Headline- make it less than 20 words, but catchy.
   2. Subheading- Optional, but if you decide, make it about sentence length.
   3. Date (put today's date, but also let them know this is for immediate release)
   4. Location (where is your business located)
   5. Logo (this is so important for both branding and to familiarize others with you)
   6. Company Information (share the size of your company, when you were founded, what makes you unique and who is the owner. The more information the better so that they do not have to spend their time researching)
   7. Summary - This is the first thing the actual reader will see after the headline and subheading. Make it intriguing so that they continue to read.
   8. Body text (Give great detail. I got some insight about this from Thinkific specifically)
      • Who is releasing this course?
      • What topics does the course cover?
      • When will learners be able to take advantage of it?
      • Where is this company located, and which locations will it serve?
      • How can the course be accessed?
      • Finally, who will benefit from taking this course?
   9. A quote from someone in the company- MUST be original but very deep, avoid bland, cliche and empty statements
   10. Contact Information-  Be sure link your website, email, contact number, social media handles, and, where they can get a copy of your book.

• Call To Action –A call to action is the sentence in your press release that tells readers exactly what you want them to do. Your call to action could lead to your blog, it could be asking the readers to sign up for a newsletter, or a free consultation, or to attend a book launch. Consider what the best call to action will be for what you desire.

 *be sure to have it professionally edited. Remember they are seeking high quality content!After finalizing your press release you will want to sell it to a press release site who will help you get it featured on other popular sitesHere are some press release agencies:

• PR Urgent: A free service also offering a 24-hour approval option for a single fee of $9.95
• PR Web: $99 for a basic service hosting your release on their site, or $159 to have your release sent out to “thousands of news outlets”

https://www.pr.comhttps://www.prurgent.com/submit_press_release.htmhttps://www.newswire.com/I highly recommend that every course creator seek to do a press release as it is a great way to get increased publicity. Now you have the steps all you have to do is get started!!!If you're ready to learn how to create your only course sign up for my FREE workshop here: https://nicolyawilliams.com/2020/06/press-release-for-your-online-course/